Design, as we explained聽earlier, plays a major role in making a聽great website. A聽design which is simply visually appealing, however, doesn鈥檛 necessarily guarantee a good rank in a聽search engine. The internet is peppered with聽beautiful websites which do poorly on聽search engines. Websites need to adhere聽to certain guidelines to聽ensure great optimization for search engines.
We聽have聽talked about the basics of Search Engine Optimization (SEO) in our earlier blog. Here are 4 ways Web Design can improve your Search Rankings:
1. Easy navigation
A good design means offering a great user experience. When creating聽a website, concentrate on ensuring an聽easy navigation. Make sure your visitors聽spend more time on your website by making it聽easy for them to find what they were looking for.
An easy way to do this is by creating聽targeted pages for each聽user category. Guide them to those pages by putting in buttons (Call-to-action) which would direct them there.
You can also try using a site map and using breadcrumb navigation. A site map is the structured page hierarchy that is crawled by search engines. 最新博彩网站 Sites does that automatically by creating the sitemap.xml file, without any effort from you. Breadcrumb navigation is any聽aid that helps users keep track of where they are in the website, at any point of time.
2. Crawlable Visual Content
Some web elements like banners, flash images, slideshows, or Call-to-action (CTA) buttons, are often indexed as images. This means that the text on the image is not crawled by search engines. In these cases, you need to provide meaningful alternative text, to help search engines index them properly. For example, displaying the text in web fonts,聽CSS and HTML will make the content even more search friendly. Additionally, use descriptive names for images, like leather-wallet.jpg instead of聽DSC0001.jpg.
3. Create SEO Friendly URL Structure
Your URLs are part of your website鈥檚 design too. Keep your URL structure clean and聽relevant. Rather than using generic terms like page1, page2, use names that will easily convey your page鈥檚 contents. For example, a URL like /sites/mobile-website.html聽will be easily crawled and indexed by search engines to throw relevant results for mobile website聽keyword.聽Also, a cleaner URL makes it easy to remember and share for your customers.
4. Well Placed聽Social Sharing
Website with a good number of shares, tweets, +1s are also ranked up by search engines. However, having an invasive sharing button would annoy your visitors. Try to walk the fine line by putting in share buttons close to your best content.聽Also, create content that are timely, informative and encourage actions by visitors. Make it easy for them to share your content on social networks.
By implementing these few design elements into your website, you will be well on your way to create a high ranking website.
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