Conversational marketing is an effective way toÌýnurture prospects into customers.ÌýHowever,Ìýknowing who to converse with, what content to send, and how often you interact, isn’t easy.
Website visitor tracking and engagement software like ×îв©²ÊÍøÕ¾ SalesIQ lets you converse and nurture potential leads among unknown visitors. WeÌýthought it might be useful to highlight someÌýscenarios where SalesIQ could benefit your business:ÌýÌý
E-commerce andÌýretail
In a world where consumers demand an immediate response, live chat is a comparatively fast way of gaining new customers. A simpleÌýwelcome message trigger can lead toÌýcountless questions, andÌýhaving a hybrid workflow setÌýupÌýforÌýthese conditions helps pave the way for more streamlined conversations. Here are a few other things you canÌýtry:
Recommend products based on your customers’ cart orÌýpast purchases.
Remind your customers to purchase their filled carts,ÌýandÌýmaybe evenÌýoffer a voucher toÌýsweeten the deal.
Show them the number of people buying an item, as well as other related products, to entice them to make a purchase.
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RealÌýestate companies
A customerÌýmight be on the lookout for new locations or potential new living spaces. Set a trigger that’ll activate your live chat whenever the customer has theirÌýpointer on a certain property.ÌýAfter it feeds themÌýadditional info,Ìýyou can then proceed to ask whether they want to continue with a sales rep or check out more properties before finalizing. Here’s what you can do:
Locate hot properties for customers based on their preferences.
Give them information about top real estate locations.
Get them into a chat with a realtor online ifÌýtheyÌýneed more specialized assistance.
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Banks andÌýfinancial services
Banks and other financial establishmentsÌýcan utilize the time a customer spends onÌýtheirÌýsite byÌýsetting a chat message thatÌýmakesÌývisitors want to investÌýmore ofÌýtheir hard-earned money. This can include:
Brochures that explain the latest trends in the market, or what to invest in.
Sending information on household budgeting tips to helpÌývisitors make the most out of their money.
Sharing tipsÌýthat focus on financial planning forÌýstartups andÌýSMEs.
ConnectingÌýfinancial advisors with clients via live chat.
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Healthcare facilities
When visiting a hospital’s website, a visitorÌýcould requireÌýany number ofÌýdifferent services. Depending on what they need, you canÌýinstructÌýyour live chat to provide links that can help set up appointments, speak with a doctor, or check lab results.
Live chat can be triggered if it suspectsÌýa serious issue from the patient,ÌýandÌýreply with options that will enable them to chat with a doctor.
Prescriptions often change, andÌýcertain medicinesÌýmight have aÌýnew, improved version. LinkÌýto information in the live chat, to keep patients updated.
A patient may be looking at the wrong page—set up a specialized workflowÌýto helpÌýlead lost patients to the right page.
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Effective andÌýpowerful visitor trackingÌýhelpsÌýtoÌýfunnel in the right leads, and live chatÌýwill onlyÌýhelp you to reach out better.ÌýWhy not ?Ìý
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