This is a guest post written by Natalia Tobajas, Content Manager at .
There are certain things that can be overheard in every sales department. And one of them is that the more leads, the better.
However, is this always true? No doubt that a sales department should be oriented towards converting leads into actual customers. Yet, how many times have we heard that motto that goes: 鈥渋t鈥檚 not the quantity, but the quality鈥.
It鈥檚 time to scale up your sales interactions to deliver the best service to your leads, regardless of the amount! And for that, we鈥檝e gathered the three tips that will make a difference in your sales contacts from day one.
1.听From human to human
It might sound weird, but it can be easy to forget who you are talking to when you鈥檙e doing countless calls every day. So it鈥檚 important to keep in mind that there鈥檚 a human, just like you, on the other side of the phone.
This means that, for instance, the priority of a call is not closing the deal straight away, but to humanize the contact as much as possible.
It鈥檚 always a good initiative to start the conversation breaking the ice with questions like 鈥渉ow鈥檚 your day going?鈥 or 鈥渨hat does the weather look like over there?鈥 This gives you a feeling of the tone to use with each client, which is also part of humanizing a selling conversation.
2.听Be aware of the gatekeepers
Especially in the first call, it鈥檚 usually a gatekeeper who answers the phone. This is a middleman between the sales calls and the decision-makers, to make sure that the higher levels don鈥檛 spend their time answering every sales proposition the organization gets.
But knowing this can take you one step ahead before even making the call. Because you already know that you are most likely not going to close a sale, it鈥檚 time to make use of all your salesperson鈥檚 skills to earn the gatekeeper鈥檚 sympathy.
Working on building a relationship with the gatekeeper can take you further than you might expect, so don鈥檛 try to skip this part. If this person ends up liking your product, you already have an ally inside the organization.
Use this relationship to learn valuable information like the company鈥檚 processes and needs, the decision-makers鈥 positions and names, and even other options that the business might be considering apart from yours. This information can just help you close a sale faster once you get in touch with the right person in the organization.
3.听Scale up your CRM system
Every sales and support department counts on a CRM system. But are you getting the most out of it? When used to its full potential, a CRM system can really help you make a difference in your sales contacts and build relationships with clients.
The first step is to get your team to fully explore your CRM software, and learn the tips and tricks to use it successfully. We can鈥檛 expect all of them to turn into experts, but with practice, you can at least guarantee a certain level of expertise when gathering the clients鈥 relevant information for your business.
Moreover, you can also promote more data-driven conversations by showing your CRM data more easily. For instance, , a data visualization dashboard that allows you to import and automatically display your 最新博彩网站 CRM data in real-time. This way, you can share the progress with your whole team and scale up your CRM system.
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