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Today,聽technology is cheap and accessible, and starting a business has never been聽easier鈥搘hich is good, of course.聽But, this also led to a crowded,聽competitive market, where every brand advertises the same features, prices, and services as the others. How can your business create an identity that hits home? Truth is, to be a memorable brand, you need to create a memorable customer experience (CX).

CX, the new benchmark for businesses.

Today's customers have plenty of options to choose from, and they're well-informed about shopping. They differentiate brands by the experiences they have with them, more than the features or the prices.聽Customer Experience (CX) refers to the experience that a customer has with a brand before, during,聽and long after a sale. It encompasses every touch-point of the business,聽any interaction with the brand, either direct or indirect.

CX affects how customers perceive your business and how they feel about you, which determines how interested聽they are in聽doing business with you.

What's Customer Experience Management (CXM)?

defines CXM聽as, "the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty, and advocacy鈥�.聽In essence, CXM is the process of organizing, streamlining, and managing every customer interaction to ensure that their聽CX expectations are met on all fronts.

In order to provide a customer experience that excels, you need a powerful customer experience management system in place. Traditionally, a CX platform is a聽collection聽of integrated tools that the marketing, sales and support teams work with, to provide a seamless customer experience. This includes CRM, Desk, Sales Automation, and other tools that front-facing teams use regularly.

There's a huge demand for CX,聽so much so that聽 reports that 81% of customers would be willing to pay more for聽an聽improved customer experience. If 4/5 of聽customers are unhappy with their experience, there's something wrong with how聽most businesses are approaching CX.

Could fragmented CX be the problem?

CX management sounds great on paper, but to make it work, large-scale changes need to be made to how聽a brand 补苍诲听its employees perceive, prioritize, and provide CX. From the CEO of the business to the unpaid summer intern, everyone needs to get on board 补苍诲听work聽in聽sync to provide the best possible experience to their customers.

Similarly, your CXM will only be as effective as聽the applications you use to manage it. Your enterprise applications could聽work聽great individually, but do they work great together? Your sales, marketing, and support teams, and every sub-team within those teams use different applications to do their work. If any of these applications are disconnected, your CX platform would be compromised.聽Furthermore, if employees are unsatisfied or frustrated with the tools provided, their distaste will reflect in their customers' experiences.

Your CX management strategy is fragmented when some of it is working, and some of it is not.聽We're quick to assume that individual employees are at fault, but often overlook聽a significant聽culprit鈥揻ragmented software.

Too many apps kill your business!

Siftery reports that companies today use an average of 37 different tools or software platforms to run their day-to-day operations.聽That's a lot of time spent on integrating, managing, and reporting. Each聽program comes in聽a聽variety of editions, with critical features聽only available聽in specific聽versions.

On top of that, each聽program has a subscription fee and add-on fees that pile up, only for you to find out that it doesn't integrate well with another program you've already paid for.聽A lot of software comes from different vendors, which means聽different support teams聽that lack knowledge of other applications. Training your employees to use these applications can be difficult, as every vendor prefers to only coach users聽on聽using聽their product.

Switching between different applications for different tasks can bring down your team's聽productivity鈥搉ot to mention that you run the risk of data inconsistency. When these applications don't communicate聽properly, neither will the employees who use them. When different teams use different applications that are poorly integrated and running on inconsistent data, a聽disaster is just waiting to happen.

Integrations are great, but only in small doses.

Quickbooks is a great finance聽software,聽Mailchimp is amazing for email marketing,聽LiveChat is a solid help desk, but at some point, it's going to be too much if your apps can't work together.聽Your customer experience management project could be fragmented because it's spread across multiple isolated applications, thinly bound together through integrations.

To deliver聽a customer experience that feels complete, one should use聽software that feels complete. Integrations are essential to run the day-to-day operations of a business, but we need to draw a line somewhere.聽The question聽becomes鈥揾ow can you cut down on the number of integrations you have without losing out on critical features?

最新博彩网站 CRM Plus, the ultimate CX platform.

You can break free from clunky integrations聽by upgrading to a unified solution that can replace them.聽最新博彩网站 CRM Plus is the ultimate CX platform, bringing the power of ten essential business components into one聽customer-centric platform.

最新博彩网站 CRM Plus is an all-in-one CX platform鈥搊ne product, one subscription, one vendor 补苍诲听one big team behind it. When your entire business runs on one unified cloud platform, sales, marketing, and support will work together seamlessly; no data inconsistency, no聽jumble of apps, no conflict in聽work activities or responsibilities. Just one single platform to run your everyday business operations, from one window.

最新博彩网站 CRM Plus comes in only one edition, with every application carefully designed to work聽smoothly with one another. This saves you the trouble of choosing between different product editions and untangling how they integrate. Here's a list of what's included in 最新博彩网站 CRM Plus:

Along with these applications, you'll also get access to聽 补苍诲听Zia, a conversational AI-based sales assistant, bundled with the CRM. You can check out the full feature list聽here.

With 最新博彩网站 CRM Plus, you'll have a holistic view of every customer touch-point, over every channel, in one window. You can map every customer's journey before, during,聽补苍诲听after聽business, and provide a personalized, emotional, and memorable customer experience that feels complete, not fragmented.

We believe that you, as a customer, deserve a unified customer experience from us,聽so that your customers can get the complete experience from you.

Unify your CX management strategy.

With great聽CX comes聽great customer satisfaction.聽When satisfaction is high,聽your customers are more likely to become loyal.聽 reports that聽satisfied customers are 5 times聽more likely to repurchase,聽7 times聽more likely to forgive errors, 4 times as likely to refer to other customers, 补苍诲听9 times as likely to try聽new product offerings.

To answer the question posed at the聽start,聽"How can your business create an identity that hits home?"鈥揵y providing great customer experiences that breed loyal, satisfied brand advocates.聽最新博彩网站 CRM Plus can help provide quality experiences for every single one of your customers.