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Businesses today have a wide array of specialized tools for sales, marketing, and support. At the same time, these tools tend to push vital data in separate silos, making it difficult to see the whole picture and provide a consistentÌýcustomerÌýexperience.ÌýWith ×îв©²ÊÍøÕ¾ CRM Plus, we've solved thisÌýproblem by integrating marketing, sales force automation, and help desk tools on a single platform.Ìý×îв©²ÊÍøÕ¾ CRM Plus helps you break down organizational silos andÌýprovide a unified customer experience, from the first visit to the last support ticket.

With this in mind, we are starting aÌýblog series to help you understand how to make the best use of ×îв©²ÊÍøÕ¾ CRM Plus to engage your customer, end-to-end. And in this post, we discuss the first stage: attracting traffic to your website.Ìý There are many ways you canÌýdriveÌýtraffic. Here are three of our favorites.

1. Leverage social media to your advantage.

According to a survey byÌý, 55 percent of all businesses worldwide find social media to be the best wayÌýto generate leads, rightfully so.ÌýTraditional marketing platforms don't always provide marketers the same luxury social mediaÌýdoesÌýin identifying and engaging your target audience. For example,Ìýhosting aÌýTwitter chat to announce a new product release, sharing pop-culture polls for your followers,ÌýandÌýinteracting with influencers and thought leaders who cover your industry are surefire ways to build a powerfulÌýbrand presence online and bring traffic to your website.

StartÌýby creating a page for your business on popular social media networks like LinkedIn, Twitter, orÌýFacebook. Using the ×îв©²ÊÍøÕ¾ Social application in ×îв©²ÊÍøÕ¾ CRM Plus, you canÌýpublishÌýposts across all platforms simultaneously and measure their engagement levels.

Next,ÌýidentifyÌýkeywords and hashtagsÌýthat areÌýrelevant to your business andÌýtrack them on a regular basis.ÌýWhen the time is right, make your presence felt byÌýjoining the conversationÌýto build your overall brand presence.

Remember to keep up the momentum.ÌýKeepÌýyourÌýpage bustling with activity by postingÌýquality content that'sÌýrelevantÌýto your audience. In a few months, you will start to see a rise in your website organic traffic.ÌýBut consistency is the key.

2.ÌýInvest in an AdWords campaign.Ìý

Statwit estimates that businesses make $2 in revenue for every dollar they spend on Google AdWords. However, PPC (Pay Per Click) ads are not exactly cheap. Depending on your industry,Ìý. To get the results you want, you must find the best keywords and the right ad content for your PPC ads.ÌýHere’s how ×îв©²ÊÍøÕ¾ CRM Plus can help:

First, use Google Keyword Planner to search words or phrases that are related to your industry. This gives you an idea for how often your keywords are used, and how relevant they are to your business.ÌýNext, experiment with Google AdWords by bidding on these keywords to start a small campaign. Create landing pages with relevant content for each keyword, and route traffic accordingly.

Now that you're set up, integrate ×îв©²ÊÍøÕ¾ CRM with your AdWords account to get a complete picture of your campaign.Ìý

Experiment with different keywords and see which keywords led to the most conversions in ×îв©²ÊÍøÕ¾ CRM. This helps you optimize your budget and direct your dollars efficiently.ÌýÌý

Before attempting to contact a lead, make sure your sales reps use ×îв©²ÊÍøÕ¾ CRM to cross-reference the keywords their lead has clicked. This way, they can deliver a more personalised pitch.ÌýFor example, if your lead clicked on an ad for a special discount, your sales reps can follow up with a pitch on how they could maximize that discount. In our experience, the difference between a winning sales pitch and a carbon copy sales pitch is simple--the winning sales pitch is more personal.

Remember, in a real-world scenario, your AdWords campaigns don’t necessarily translate to direct online sales. For example, your online ad can take your lead to a landing page where they can download a ebook, watch a video, or fill out a web form. Later, the same customer who interacted with your online ads could make a purchase over the phone or through your office. This is where ×îв©²ÊÍøÕ¾ CRM can help. It automatically syncs your offline sales data with your AdWords account so that offline sales don’t fall through the cracks. This way, you can leverage the best performance from automated bidding.

3. Take your show on theÌýroad.

TradeÌýshows are one of the few opportunities where brands get a chance to directly connect with their customers. According to theÌý,Ìý86 percentÌýof people attending a trade showÌýhave the ability to purchase. Find local tradeÌýshowsÌýthat are relevant to your business interestsÌýand meetÌýpotential clients. ×îв©²ÊÍøÕ¾ CRM PlusÌýmobile appsÌýallow you to scanÌýbusiness cards and import them to your CRM, right from the trade show floor.

Once the contact details are imported in your CRM, the best way toÌýsolidify yourÌýrelationships is by creatingÌýan immediate follow-up plan toÌýensure your potential client does not lose interest.ÌýSync the namesÌýandÌýemail addressesÌýof your new CRM clients into individual subscriber lists, based on their industry in ×îв©²ÊÍøÕ¾ Campaigns. Next, create mailers for each industry type with your call-to-action as a link to your website.ÌýGrab your client's interest by addingÌýtheir first name in the subject lines, using merge tags. Once the campaign is sent, measure click rates/open rates in ×îв©²ÊÍøÕ¾ Campaigns, and start experimenting with differentÌýsubject lines to improve your success.

It's your turn now, are you ready?

First, choose one or two actionÌýitems from this list. Try to implement them and tell us how they went in the comments below.

Second, we'd like to hear your thoughts. Do you have any other ideas you'd like to seeÌýon this list?ÌýFeel free to share them here, as well.

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, our end-to-end customer engagement suite for sales, marketing and support teams. ×îв©²ÊÍøÕ¾ CRM Plus allows you to do everything you can from attracting leads to converting them into customers, and from managing your social media profiles to providing top-notch customer support. .

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