Check out some of these statistics about Facebook.
- If Facebook were a country, it would be the world鈥檚 third largest.
- An average user has 130 friends.
- 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel.
This makes me wonder:聽How would it be if a sales rep could use the power of people on Facebook? Imagine how much you鈥檇 benefit if your CRM account is integrated with Facebook?
最新博彩网站 CRM now offers an integration with Facebook, thus bringing your customers鈥 Facebook profiles inside your CRM account itself.
So, how does this help to build better customer relationships? Here are a few ways:
Instant information about your prospect:
You have a lead with you. All you have is the email id. How do you know more about this person before shooting that email? With the ability to associate Facebook profiles, you get most details 鈥 like their professional history, designation, schooling, location, etc inside the contact detail page. And with that info, you鈥檙e all set to make the follow-up with the prospect a success.
Facilitate faster decision making:
A prospect of yours has mentioned about your product in an update. Adding a reply to this comment is possible from the contact鈥檚 detail page itself. You not only engage your prospects in a conversation, but also help them get the right answers, right from inside your CRM account.
Know your customers better:
Says in her book, Content Marketing: Think Like a Publisher, 鈥Wall posts create a dialogue with users, friends and fans offering marketers an opportunity to be reactive as well as proactive in terms of content鈥鈥 This can very well be extended to the sales teams too. The selling process does not end when a prospect 鈥榖uys鈥 your product. You can be up-to-date with a customer鈥檚 updates and even comment or like them without leaving your CRM account. So, the next time you make that call 鈥 just to say 鈥淗ello鈥 or to talk about a new offer 鈥 you know how to keep the conversation going!
These are just a few ways in which you could use the Facebook Integration, and we鈥檇 like you to tell us more.聽Do try this out and leave your聽comments below.
We also have an Online Guide to get you started.
We started off social CRM with the LinkedIn Integration, now it鈥檚 Facebook. Next..? 馃檪
鈥 Sharanya R
Stats sources:
- http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/
- HubSpot State of Inbound Marketing Report 2011
Facebook and business? That's something that sounds very well!!! Let's try it! Thanks folks!
I understand that you have to look at a prospect's profile to know if he posts about our company. What do you think? Are we going to monitor all our clients' profiles by ourselves? 最新博彩网站 CRM should bring us the information. In fact, other tools do this already.
It woulld be great if It could confirm basico data from Linked in or Facebook. like address or phone number even skype id. and as far as next platform to link too, well. Take your pick. Twitter, Google+, a CRM system should be connected to all popular platforms. Good job!!!
Hi Sven,Let me explain, in 最新博彩网站 CRM, by default for all Administrator profile's Social Integration will be enabled irrespective of their edition. For free edition, their will not be any edit option for profiles. By default all users will be treated as admin. The implementation of Social Integration is as said above, if the same does not work for your CRM account then please send an email to support(at)zohocrm(dot)com so that we can assist you better.
You should also do this for Accounts - many companies have Facebook and Linked in Pages - it would be nice to associate the company linked in and facebook pages to the account company as well. thanks for the great work
Suggestion 1:
Lots of prospects use their personal emails on Facebook, and thus this integration is not finding them. You might considering doing a search based on First/Last name, email and also both. This will yield a higher match rate. Suggestion 2:
It isn't all that common that we have an email at the point where we need to look up this kind on information. More often what we have is name, phone and company name. It would find more prospects on Facebook if these were the driving elements used to find a match.Glad to see the integration and hope you consider these suggestions. I am confident others will concur.
Very well done!!
Great! But does not seem to work for the free version even though advertised that it should. Because you activate it under Profiles, but the free version does not have profiles...
Or am I missing something here?
This is a useful addition although your post is a little optimistic about how much data you could obtain from a prospect; prospects will not share much data with you; even clients may not willing to be Facebook friends with you. This Facebook integration might actually be more valuable with vendors as vendors are more willing to accept your friendship request. But I appreciate your continued efforts to improve CRM.
Great idea! Except for one thing.. Since CRM is used for business, we have business emails for contacts and it's extremely rare that someone will create a Facebook profile with their business emails! It'd be nice to have an advanced search (like the LinkedIn one), to find the person via their names instead of their emails.
This is exciting! Good move peeps!
i agree. more dynamic linkedin is better for some businesses
Well done, great addition guys. Can you add the same functionality to the Linkedin to add the photo.
Daragh