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Customers these days can come from anywhere. According to a survey by DemandWave,�����dz���������media��is��one of the better��lead generation��channels, accounting for about .��Many��potential customers navigate to an organization’s page on��platforms like Facebook, Twitter, and Google+.��While there, customers��tag��the business��in posts,��like their pages, and��share posts where the business is mentioned.��Because social media makes it easy for potential customers and sales reps to interact with each other,������’s��important that��an organization keep track of these activities��to pull out��leads and��contacts. But there is a difference between generating leads and generating revenue from those leads.��

Source: DemandWave, “State of B2B Digital Marketing” report.

According to��, the average cost of a social media campaign can range anywhere from $1000 to about $20,000.��But are you getting something in return? That’s��the question every��business��owner and entrepreneur needs to ask themselves. Likes, shares, comments, and retweets are all well and good, but are they quantifiable assets?��For a social media campaign to be called successful, you need to generate��leads, convert them, and, of course, close deals to generate actual revenue.

We asked our customers about the success of their social media campaigns,��and most of the time, the reply was the same. They had trouble generating leads, even though their campaign was well received. All those likes and shares weren’t being��converted.

Long hours spent scrolling through countless social media activities to pick out potential customers is not how a good business is run. A good CRM is supposed to help��your sales reps��spend more time selling and keep the data entry down to a minimum.��We simplified tracking social chatter, and, more importantly,��we made it easier to��convert that chatter into actionable leads into your sales pipeline by��automating the entire process with a workflow.

��Configure your Social channel then sit back and watch as:

• Every��like,��share, and retweet gets converted into leads.
• Every person messaging you gets added as a contact.

Now��that you’ve started��capturing��those leads in your CRM, you can’t just have them sitting around.��Automatically assign them to your reps through the lead assignment rule and schedule��a��follow-up��task.��Never let a possible deal slip through your fingers.

With�����²�����վ CRM’s newest feature, automate the entire process of lead acquisition with just a couple of clicks, and focus on delivering quality products and services to customers.

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