If you've been using other ×îв©²ÊÍøÕ¾ apps, and know many of ×îв©²ÊÍøÕ¾'s product logos are undergoing a design refresh, you probably saw this coming: Cliq has officially joined the club!
We're excited to reveal we've updated Cliq's beloved chat bubble logo to this sleek, minimalistic new version:
But first,Ìýwhy change it?
TheÌýpurpose of a logo is to reflect your brand's purpose and to create a unique identity among the public. That being said, a logo should alsoÌýreflect brand aesthetics while also staying simple and unique.
Following the guidelines ofÌýLogolinism—×îв©²ÊÍøÕ¾'s newÌýminimalistic logo style characterized by simple line art, bright colors, and simplified forms—weÌýbegan to remodel our existing logo toÌýmatch ×îв©²ÊÍøÕ¾'s freshÌýnewÌýlook.
The story behindÌýour logo:
When the idea of the new logo came into discussion, it didn't really take us too long to decide on what direction to proceed.ÌýOur logo—a simple, clean design—wasÌýcreatedÌýto communicateÌývery simple ideas:
The outlines match the outside curves, or brackets, formed by the letters "C" and "Q" in our product name, "CLIQ".
The three dots in the center signify communication, collaboration, and productivity—Cliq's purpose and our motto.
And of course, the overall representation of a message or chat bubble highlights Cliq's capabilities as a messaging platform.
We carefully deliberated over the variety of designs our dedicated designers came up with, and in the end, we are pleased to present a new and improved logo that carries the essence of what we want to convey.
Our new logo embraces the minimalist style of using clean, brightly colored line art to form a simplified image in place of highly detailedÌýor realistic icons.ÌýWhile this styleÌýfollows theÌýcurrentÌýtrend of minimalism,Ìýit'sÌýalso easy to understand and recognize.
The best part of this new Logolinism styleÌýis that it worksÌýfor everything!ÌýWe're pleased to join other ×îв©²ÊÍøÕ¾ products in this ongoing design refresh, makingÌýCliqÌýeasily identifiableÌýasÌýpart ofÌýtheÌý×îв©²ÊÍøÕ¾Ìýfamily.Ìý
P.S. If you'd like to update to or use the new logo, we're sharing our assets rightÌýhere for you to use!
Good job! Well done.
Thank you, David! :)
Creative
Thanks Paul!
Love it! ×îв©²ÊÍøÕ¾ rocks!
Thanks Yanky! We agree :)
pity your pop up advertising this logo change crashed the desktop version of cliq making it impossible to close the window and making Cliq on the desktop unusable...
We're very sorry for the inconvenience, Adam! Our team is looking into the issue. If you're still facing the same, do let us know or please drop us a mail at support[at]zohocliq[dot]com.
Well done. Great design ! Happy to see ×îв©²ÊÍøÕ¾ rebinding the image of the brand.
Thank you Thierry!
Well done. Great design ! Happy to see ×îв©²ÊÍøÕ¾ rebing the image of the brand.