×îв©²ÊÍøÕ¾

One of the most common challenges small business owners face is driving sales with a limited marketing budget.ÌýThough increasing the visibility of your business is pivotal, it’s difficult to invest heavily in marketing at the nascent stage. And it becomes even more difficult if you’re unableÌýto properly track your ROI on marketing.

This is where email marketing could come in handy. It’s simple, proven, and budget-friendly. But is affordability the only reason small businesses should consider using email marketing? Our answer is a resoundingÌýNO. Let’sÌýlook at some of the otherÌýreasons email is a great marketing solution for your company.

ÌýSave considerable time and effortÌýÌý

As a small business owner, you wear many hats and have to manage your time carefully, especially during the early days. How well you accomplish this goes a long way in determining your business’ success. And if you’re hard-pressed for time, unable to focus on marketing, your bottom line takes a beating.

Email marketingÌýcan help you breathe easy with its simplicity and time-saving facets. Considering how user-friendly email marketing tools are, you can get started easily, even withÌývery littleÌýexpertise. Craft compelling content, pick the right template,ÌýandÌýmerge them both together, and you’re ready to go.

With automation also booming big time, you can send targeted and relevant emails to your audienceÌýto help drive sales. For example, schedule different follow-up emails to your contacts based on various actions like open, link clicks, and more. Once your contacts meet a trigger condition you set, an email willÌýautomaticallyÌýbe sent to them. Put simply, just define a process and watch automation take care of the rest.

Streamline your sales processÌý

What hurts more than not being able to find leads for your business? It’s having leads but failing to nurture and convert them. If you’reÌýexperiencingÌýthis problem, email marketing could be the missing link that you’ve needed.

Emails help you maintain meaningful and relevant communication with your leads until they’re sales-ready. For example,Ìýif you run an e-commerce business, you can try showcasing the USPs of a product along with reviews and ratings toÌýshoppers who abandonedÌýtheirÌýcarts at checkout, say,Ìýone to two days after their exploration. As a next step, you can try sending coupons. This way, you’ll be able to nurture your leads at regular intervals.

Additionally, email marketing is highly measurable and lets you easily track theÌýbehavior of your recipients. The cues you get from your email campaign results could even lay a solid foundation for a sales call.

ÌýBuild a strong customer relationshipÌý

When you’re trying to find your feet in the business world, the worst thing you can do is bombard your audience with too many ads. CreatingÌýa personalized, one-on-one experience is the best way to win your audience’s interest. And email, by its very essence, helps you do that.

With an email marketing software solution, you can:

1. Greet contacts using their first name

2. Send automated birthday, anniversary, and holiday wishes and more

3. Segment your audience based on their information and send targeted emails using dynamic content

ÌýPromote your business contentÌý

Emails can act as an ideal launchpad for your content marketing activities. For example, let’s say you’ve published a blog and it isn’t garnering enough attention; email newsletters can offer the initial push that your content needs. An effective subject line, attractive email template, and relevant content is allÌýit takes to send out a newsletter. Even better, if your blog strikes the right chord with your audience, they might even share it across platforms.

ÌýExpand your contacts listÌý

For any business, expanding their network holds the key for progress. Email marketing not only helps you do that but also helps you capture genuinely interested contacts. How? It can be done throughÌýtheÌýsign-up formsÌýyourÌýemail marketing software generates. Once placed in your website or other platforms, your visitorsÌýuse the sign-up form to express their consent to receive newsletters and promotional emails.

So what are you waiting for? See how email marketing can meet your business needs byÌýtryingÌýemail marketing software today.

Ìý

Ìý