An email’s design determines whether it will be accepted among the recipients or rejected. The design can add value to the email if it resonates with the tastesÌýof theÌýrecipients. It can spell misfortune if the email’s design triggers spam filters or is considered inappropriate. Be it images, fonts, colors, or layouts, email-designing adds the necessary ingredients to make your marketing approach more meaningful to the eyes and minds.
Today’s webinar recap will talk about, ‘Email designs to create perfect email campaign’.Ìý Check out this webinar video and learn more about email campaign designing.
With thisÌýrecap we will look back at the important points of discussion from the webinar.
ÌýHow does ×îв©²ÊÍøÕ¾ Campaigns ensure that all templates are responsive? Are they in fact all responsive?
Yes, the templates are responsive. You can send a test email and check how it looks in different mail clients. Our responsive templates fit in both mobiles and desktops.This is done keeping in mind that many people nowadays open emails from different devices.
×îв©²ÊÍøÕ¾ Campaigns offers responsive templates that have the standard width of 600px for desktops. It also has 320px for vertical view and 480px for horizontal view in mobiles.
Can I use bright colors in my email template?
A2: Yes, you canÌýuse bright colors in your email template, but we advise doing so very carefully.ÌýYou will have to research about the occasion and the purpose of your email. Smearing the email template with fonts of different colors or making the template excessively colorful might attract scrutiny from inbox service providers.
Sometimes colors can be pleasing, while other timesÌýthey can not work well with email recipients. Always use colors fit for the event, product, andÌýbrand. If you are communicating in a B2B email,Ìýtry to keep it plain and simple. If you are sendingÌýanÌýemail to a clientÌýyou know well,Ìýyou can experiment with colors, butÌýdo soÌýjudiciously.
For a better understanding of color patterns,Ìýcheck out different versions of color wheels from the internet. Try to maximize your impact while keeping in mind the dominant brand color. Aim for different combinations that are pleasing to both the eyes andÌýthe ISPs.
Are the fonts provided in ×îв©²ÊÍøÕ¾ Campaigns supported in all email clients? When should I know which font to use?
A3: The fonts that are given in ×îв©²ÊÍøÕ¾ Campaigns are supported in all the mail clients. As a general guideline, serif and sans serif fonts are much easier to read and should be the main fonts you use, especially when your email content contains a lot of text. Display fonts work well as headings often leading the readers to the main content. These two styles of fonts should make up a majority of your email content. Other fonts, like those listed below, should be used with extreme discretion. Otherwise they can come across as too informal and affect the seriousness of your brand.
Handwriting style of font is casual in its appearance andÌýcan work for conversation with long-known contacts.ÌýIt can sometimes work well in promotional emails too, but, again, it should be used sparingly, allowing serif and sans serif fonts to carry most of the messaging. Monospace, on the other hand, is a styleÌýemulating typewriter-style imprinted letters, so you can useÌýit in case you want to provide equal spacing between letters throughout the email.
Ìý
Do all the responsive templates auto-adjust the images to maintain the formatting?
ÌýYes, they do auto-adjust when viewed in different mail clients. The image width is automatically adapted in accordance to the different devices and platforms.
When should I use which layout?
ÌýEmail layouts for different scenarios:
Pyramid layout for scenarios where a hero image or an attention-grabbing element slowly conveys the messages and leads the viewers to the CTA.
Inverted pyramid works best for discounts and coupons where the breadth of email elements slowly narrows down.
Z patternÌýlayout can be chosen for newsletters where images and wordsÌýcan both beÌýaccommodated.
DivisionsÌýare also very helpful for newsletters as theyÌýcan allow the sender include more images and text.
Are there plans to add more GIF images and pre-designed templates to ×îв©²ÊÍøÕ¾?
Yes, we’ll be adding more pre-designed templates frequently and during the holiday season.
Can we use the divisions option in ×îв©²ÊÍøÕ¾ Campaigns for text wrapping?
ÌýYes, you can use the columns option to achieve text wrapping in your email template. Divisions will help you put images and text together, accommodating more contentÌý if you intend to.
ÌýHow important is it to personalize the subject line instead of the mail body?
A8:ÌýIt is equally important—you can use the merge tags in the subject line to show the necessary information. PersonalizationÌýon all levels should be achieved. This will sustain the interest of the reader from the timeÌýthe email appears in the inboxÌýuntil the time it’s read and action is taken.
Does an HTML template work for lead generation, or can only a text template help in this case?
HTML and plain text emails both work effectively if used as per the requirements. While they both help in lead generation, HTML templates make an email more visually enriching.
Comments