"Saying hello doesn’t have an ROI. It’s about building relationships."Ìý
– Gary Vaynerchuk
Digital Marketing Guru
This is the answer healthcare marketers should giveÌýwhen asked, "Why are you putting money in events? It's hard to measure any ROI." In today's digital world,Ìýold-schoolÌýrelationship building is the need of the hour. More and more organizations are conducting events—bothÌýonline and offline. Offline events are becoming theÌýgo-to sourceÌýof prospects and customers f´Ç°ùÌýmarketersÌýacross industries. It's gained wide acceptance as a separate marketing channel and isÌýreferred to asÌý±ð±¹±ð²Ô³ÙÌý³¾²¹°ù°ì±ð³Ù¾±²Ô²µÌý´Ç°ùÌý±ð³æ±è±ð°ù¾±±ð²Ô³Ù¾±²¹±ôÌý³¾²¹°ù°ì±ð³Ù¾±²Ô²µ.
Why event marketing?
Healthcare marketing is unique and comes with its own set of challenges. How will a hospital inform patients about a new MRIÌýmachine ´Ç°ùÌýscanner they've installed? How will a healthcare tech startup demo its products to customers? Above all, the products and services offered by the healthcare industry are complicated—andÌýit needs an avenue to communicate this informationÌýmemorably.
A survey published inÌý says that 74% of consumers engaging with brands during event marketing, are more likely to buy the product being promoted. This increases the importance of event and experiential marketing to brands and is doubly true for companies in the healthcare and healthcare tech domain.
Healthcare eventsÌýat a glance
Let's first take a look at what constitutes the healthcare industry ecosystem.ÌýTheÌýhealthcare sector can be broadly classified into:
- Healthcare providers and professionals
- Healthcare equipment and services
- Pharmaceutical and biotech professionals and services
The categoryÌýan organization falls underÌýdetermines theÌýwhy, how,Ìýand ·É³ó²¹³ÙÌýof their events.ÌýA hospital (healthcare provider)Ìýmay want to organize a health check-up camp which offers free consultation, asÌýaÌýmeans of establishing their presence. A manufacturer of CT scanners (healthcare equipment)Ìýmight want to conduct a press conference to announce the unveiling of its latest product. And finally, a drug manufacturer (pharmaceutical) would want to host a conference with eminent physicians and scientists as expert speakers.
One solution f´Ç°ùÌýevery event need
For healthcare marketers, the focus is on conducting an event that's impactful.ÌýScouring the market toÌýfind the ideal tool to manage events should be the least of their worries.ÌýRegardless of the type of event, ×îв©²ÊÍøÕ¾ Backstage is the ideal solution f´Ç°ùÌýall event management needs.
×îв©²ÊÍøÕ¾ Backstage is anÌýend-to-endÌýevent management solution for organizers and planners to run theirÌýevents. Backstage can be used to successfully run corporate events, like conferences, fund-raisers,Ìýsymposiums, andÌýanything else you might need.
Features that will come in handy
Custom branded event website and mobile app Ìý | Event organizers, beÌýit conferences, or symposiumsÌýcan have a branded event website in a matter of minutes, without having to write a single line of code. To take the branded event experience to the next level, a custom mobile app is available to engage attendees. |
Speakers management | Expert speakers create buzz aroundÌýan event. Organizers can manage speaker profiles from a centralized location and feature them on the event website. |
Paid registration | Selling event passes ensures revenue generation. This can be accomplished easily through an integrated vendor. |
Event promotion | Event promotion on social media is a prerequisite in today's world, andÌýembedding banners on sister websites and blogsÌýcanÌýalso drive traffic toÌýyour event website. |
On-the-spot check-in | Event day check-in becomes as easy asÌýthe click of a button.ÌýQuicklyÌýsearch and find specific ticket IDs to check in attendees. |
Audience engagement | Be it engagement during the sessions or before the event, Backstage covers all the bases. The audience can poseÌýquestions and rate sessions from their mobile devices, and an event community can be formed to engage attendees throughout the courseÌýofÌýthe event. |
We would love to hear about your experience using Backstage.ÌýIf you have questions or thoughts that you would like to share, write to us atÌýsupport@zohobackstage.com or leave your comments below.
Comments