From sales to marketing to finance to support, your day-to-day business operations generate a good deal of data.Your sales team may be using a CRM app,whileyour marketing teamis using a mass mailer or web analytics app.It all adds up.
Becauseyour business competitors will be using those same apps,the differencelies in how best you put your tools to work. A sure way to get a one-upon your competitors is withanalytics. The ability to have all your business data,drawn from different apps,analyzed togetherand acted upon, is a clearadvantage.
This is where a BI and analyticsservicelike ²վ Analytics comes into play.
²վ Analytics offers a wide variety of analytics“connectors.” A connector is an easy integration point between a business app that you use and ²վ Analytics. In a few clicks, you can set up a²վ Analytics connector and jump rightinto visually analyzing your business data. Each connector comes with a default set of pre-packaged reports, KPI widgets, and dashboards designed for each domain.You canalsomodify existing reports, and create new ones,based on your needs.
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²վ Analytics has connectors for popularCRMs like ²վ,Salesforce, HubSpot and Microsoft Dynamics. These connectors help you extract value and unlock insights from your sales data in your CRM.You can view your sales pipeline andfunnel in various regions, the performance of your sales reps,and yourwin-loss rate, among others.
In addition to the CRMs mentioned above, you can analyze data from Base CRM,Pipedrive CRM, andInsightly CRM too.
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With ²վ Analytics, you can easily set up connectors for popular marketing apps, like Google Analytics, Google AdWords, ²վ Campaigns, and MailChimp. These connectors help you visually analyze your marketing data, in-depth. From page views across regions, browsers, or devices, to email opening and link click rates, to comparing campaign performances, our marketing analytics collectors provide you with the best return on investment.
Finance Analytics
²վ Analytics lets you analyze your data so you can better understand the financial health of your business. View important financial metrics, like revenue, EBITA, profit margin, activity ratio, and cash flow, all in one place. ²վ Analytics provides financial analytics connectors for ²վ Books, QuickBooks (both Online and Desktop), Xero, and Sage Accounting.
Andif your customers pay a monthly recurring subscription fee and you use Stripe, ²վ Analyticshas a Stripe connector that helps you measure and analyze subscription metrics like MRR, ARR, andchurn.
HelpDesk Analytics
Want to know how your average first response time, the number of tickets for a product or country has trended over the year, or how many tickets have been assigned to each service rep vs how many have they closed the ticket trends of various channels, how you fared in deadline compliance, or how your first response time affects the satisfaction rate provided by your customers? As a customer of ²վ Desk, Zendesk, or Teamwork Desk, you can get a clear view of all these help desk trends and more.
Survey Analytics
Apps like ²վ Survey, SurveyMonkey or SurveyGizmo provide basic reporting of your survey’s metadata, like how many people were sent a particular survey, how many responded, and the average number of questions answered. But what about reports of the data collected itself? But what about analyzing that data? With ²վ Analytics’ connectors to popular survey apps, you can slice and dice your survey data, derive insights, and take decisive actions easily. With the ²վ Analytics connector to these survey apps, you can analyze the collected survey data too.
Project Management Analytics
²վ Analytics helps you analyze data from ²վ Projects and Teamwork Projects. Our project management analytics provide reports for burn down, projected revenue, project status, top and bottom performers,and more.
Coming up: Connectors forTrello, Asana, Microsoft Project.
Cross-functional Analytics
In addition to the above, where ²վ Analytics excels (forgive the pun), is in analyzing the data from across apps. For example, you can combine or blend data from marketing, sales, support and finance apps, and get reports spanning across these apps. We’ll see more about this in a separate post.
So, whicheverbusinessappyour data is in, ²վ Analytics allows you to visually analyze your dataso you can make moreinformed business decisions.Withnew connectors added all the time, if we don’t support your preferred app yet, we will soon. Dive in and start utilizing the power of analytics, with ²վ Analytics.
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