Pragadeesh Jayachandran, Author at ��²��վ Blog

How does live chat work?

Pragadeesh Jayachandran — Fri, 07 Feb 2025 11:59:45 +0000

If you're an online business operating through websites or instant messaging/social media platforms, regardless of your industry, you need a way to connect with your visitors. This is where live chat comes in. Similar to how you'd expect to have someone in a brick-and-mortar store navigate, guide, or assist you with finding and using a...

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Social media chatbots: What they are, how they work, their benefits, and best practices

Pragadeesh Jayachandran — Mon, 06 Jan 2025 15:04:48 +0000

Of the ~8 billion people on earth, 5.17 billion1 are registered social media users. That's ~64% of the global population. To cater to this majority, businesses have turned to automated programs in order to engage with users conversationally, like an assistant at a physical store would guide them. These are social media chatbots.Table of...

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Chatbots for lead generation: Benefits, examples, and the best platform to build one

Pragadeesh Jayachandran — Wed, 27 Nov 2024 22:23:09 +0000

Instant availability is now a non-negotiable expectation for businesses, yet it's often sidelined, citing resource constraints even in this age of advancing artificial intelligence.Is it a loss for them? Yes, especially for marketers, as their prime goal is lead generation. CallPage's 2019 experiment validates this, "Contacting your leads in 30...

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How to build a chatbot for your website in 5 steps

Pragadeesh Jayachandran — Wed, 30 Oct 2024 00:00:16 +0000

TL;DRLearn how to build a chatbot in three stages: Ideation, creation, and analysis.Ideation: Identify the business need and find out where to deployCreation: Figure out the apt platform for your business and build Analysis: Before deploying, test and train the bot. After deploying keep an open feedback loopTable of contentsBenefits of...

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What is B2B customer service and how to do it effectively for your business

Pragadeesh Jayachandran — Wed, 25 Sep 2024 15:23:17 +0000

What is B2B customer service? B2B (business to business) are companies that sell products or services to other companies instead of selling them to individual customers, which is B2C (business to customers). For example, the SaaS (software as a service) conglomerate, ��²��վ Corp, falls under the B2B sector, as it provides cloud software...

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What is lead scoring? How to score leads, lead scoring models, and best practices

Pragadeesh Jayachandran — Wed, 28 Aug 2024 10:56:19 +0000

Marketers! Raise your hand if you've heard the following from your sales teams, though you've been pushing them tons of leads every month: We're not getting sufficient leads for conversion Lead quality is poor, and we're wasting our time Shared leads are either uninterested in or unaware of our offerings Asked...

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Ecommerce chatbots: Types, use cases, and benefits

Pragadeesh Jayachandran — Wed, 31 Jul 2024 13:32:04 +0000

Compared to brick-and-mortar stores, ecommerce can showcase the widest variety of catalogs without requiring investment in an ample physical space. By capitalizing on the latest technologies like AR (Augmented Reality), buyers no longer feel the need to see, touch, and feel something before buying.But there is a crucial experience that's lacking...

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FAQ chatbots: What it is, types, use cases, and how to build one for your business

Pragadeesh Jayachandran — Fri, 28 Jun 2024 15:16:06 +0000

Already a critical department in any organization, customer support teams have also evolved into one of the major deciding factors in swaying target customers to buy their product/service.Even the roles and responsibilities of the support teams have extended beyond just answering queries. They now own the key metrics for establishing and nurturing...

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Omnichannel vs. multichannel customer support: Which one is best for your business?

Pragadeesh Jayachandran — Wed, 29 May 2024 10:30:38 +0000

Even in the early days of barter transactions, customer support had its role as buyers needed customizations and clarifications. Acting as an informal obligation, providing customer support helped sellers build trust and lasting relationships with their buyers and made them stand out among others. Though the methods, medium, tools, and...

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How can marketing and customer service work together to boost sales?

Pragadeesh Jayachandran — Wed, 17 Apr 2024 18:15:38 +0000

In any organization, the common goal is to get and retain more customers by providing exceptional engagement experience. For this to happen, it's crucial that the customer-facing departments such as marketing and customer service to collaborate. In this article, we'll discuss the importance and benefits of marketing and customer service...

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Pragadeesh Jayachandran, Author at ���²�����վ Blog