Annet Mathews, Author at ��²��վ Blog

Why hatching a successful Easter email marketing strategy is important for your brand

Annet Mathews — Mon, 13 Mar 2023 10:18:14 +0000

With Easter just around the corner, marketers are gearing up for another round of seasonal email campaigns. If you're looking to boost your sales and engagement this Easter, email marketing is a tried and true method that shouldn't be overlooked. And with brands competing during the Easter holidays, you'll definitely need a strong...

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Expert Diaries Season 4: Email marketing community is getting stronger

Annet Mathews — Fri, 30 Dec 2022 18:05:30 +0000

Thank you for receiving the Expert Diaries sessions with great enthusiasm and being a part of our community of email geeks. As you already know, we've released five episodes for this season and it was great to have interesting conversations with experts in the email industry. We've learned a lot from all these...

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Questions to consider before choosing an email newsletter tool

Annet Mathews — Fri, 23 Dec 2022 08:38:08 +0000

Twitter recently announced that next year it's discontinuing its newsletter tool, Revue. Naturally, this has the Internet buzzing yet again. Revue enabled users to receive newsletters from accounts they followed directly in their inboxes. If you're among those who will be affected by this and are exploring new avenues, here...

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The future of email marketing: Customer experience and personalization

Annet Mathews — Sun, 20 Nov 2022 22:06:34 +0000

��²��վ Campaigns’ Expert Diaries connect avid email marketers with the experts in their space to learn about best practices and tips. Our aim is to form a community where members learn about email marketing from one another. Customer experience and personalization in email marketing for 2023In our recent session, we were joined by Ralitsa...

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LinkedIn Live: AMA on holiday email marketing

Annet Mathews — Fri, 11 Nov 2022 04:18:58 +0000

Email marketing and holiday seasonWe recently shared a survey with our social media followers asking them to submit questions they had about holiday email marketing—and we got quite a lot of questions. Samar Owais, SaaS and eCommerce Email Strategist and Copywriter, joined us for a LinkedIn Live session to answer them all. Here’s the audio...

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Level up your email marketing with iOS 16 and iPadOS 16

Annet Mathews — Thu, 27 Oct 2022 01:52:25 +0000

Latest updates in iPadOS 16 and iOS 16 of the mobile application of Campaigns With more competition in the email marketing field than ever before, marketers are looking for easier ways to craft, schedule, and track email campaigns. With its rich features, ��²��վ Campaigns’ mobile app helps you become fully operational even while you’re out...

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Things to consider when switching to your new ESP

Annet Mathews — Thu, 09 Jun 2022 23:09:27 +0000

Things to consider when switching to new ESPEveryone knows adapting to change takes some time. For email marketers, migrating to another ESP can be a daunting task. To help make your email marketing journey smooth, today we’ll walk you through what you need to take care of before making the leap. Contact migration: Make sure to migrate all...

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Webinar Recap: Interactive email marketing to boost your revenue

Annet Mathews — Tue, 22 Mar 2022 04:13:49 +0000

If there’s one thing social distancing due to COVID-19 has taught us, it’s the importance of communicating with fellow human beings. To this end, one of the goals of using email as a marketing channel should be communicating with recipients to build a rapport. The role of marketers is to find ways to help people remain engaged with the...

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Email marketing personalization techniques

Annet Mathews — Fri, 21 Jan 2022 03:11:20 +0000

For some time now, email marketers have viewed personalization as one of the best ways to generate strong engagement from your audience. As 2022 begins and email volumes are larger than ever, implementing personalization isn’t even an option anymore for the serious marketer—it’s a necessity for nurturing and engaging leads and contacts. So...

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On-the-go email marketing—What's new with Apple's latest iOS 15 and iPadOS 15

Annet Mathews — Mon, 20 Sep 2021 10:25:58 +0000

Apple has announced iOS 15 and iPadOS 15, which contain powerful features that help and enhance the user experience. We’ve been working hard to implement those updates in ��²��վ Campaigns, and we’re happy to announce the two major changes that you can experience with our application. Manage email campaigns right from your home screen In the...

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Annet Mathews, Author at ���²�����վ Blog